MVIS Hosts Charity Auction to Support Ashgate Hospice
On the evening of 26th February, MVIS had the honour of hosting a charity auction in support of Ashgate Hospice, raising an incredible £3,000 for the local charity.
The idea for the auction began in November 2025, when our Commercial and Operations Director, Anne Ashman, and Marketing Executive, Ben Ashman, decided they wanted to do something meaningful to support the hospice after seeing Ashgate’s “Act Now for Ashgate” appeal online.
Ashgate Hospice has long been a charity close to MVIS’ heart. Over the years we have supported the organisation through signage for events, fundraising initiatives and internal activities, including our annual company bake-off. However, this year the team wanted to start the fundraising calendar with something bigger than ever before.
Turning an Idea into an Event
After meeting with the Ashgate team in December, the idea for a charity auction was approved and planning began almost immediately.
From January through to February, Ben Ashman led the organisation of the event, focusing on securing auction prizes and encouraging people to attend. The process began with outreach to local businesses, many of whom were incredibly generous in donating prizes, experiences and services to support the cause.
Ben contacted over 250 companies, using email campaigns and direct visits to local businesses across Derbyshire. His journey took him through Buxton, Bakewell, Rowsley and Matlock, meeting business owners and collecting donations along the way.
One of the key moments during the planning stage was securing the venue. The Remarkable Hare in Matlock kindly offered to host the event, providing the perfect setting for the evening.

Building the Auction
As donations began to arrive, the number of auctions lots quickly grew. Within a few weeks, 48 items had been secured. However, following advice from the evening’s auctioneer, Adrian Fidler, the goal was increased to maximise the fundraising potential.
Ben returned to outreach, travelling across the region again and distributing additional flyers to encourage further support. Thanks to the generosity of local businesses and additional contributions from Adrian himself, the final total reached 67 auction lots.

Final Preparations
Just two days before the event, on 24th February, final preparations were underway. Ben spent the day travelling across the region collecting the remaining donations, making stops in Buxton, Bakewell, Ambergate, Derby and Chesterfield to ensure everything was ready for the auction night.

Ashgate Auction Night
On 26th February, the doors opened at 7pm, with guests arriving to browse the impressive selection of auction lots. The atmosphere quickly filled with excitement and anticipation as supporters prepared to bid on the generously donated prizes.
At 7:15pm, the auction officially began.
Over the next two hours, the room was filled with enthusiastic bidding and incredible generosity from everyone involved. By the end of the evening, the auction had raised over £2,900 through bids and donations alone.
After counting ticket sales and additional contributions in the following days, the total reached an incredible £3,000 raised for Ashgate Hospice.

The Journey Behind the Fundraising
Behind the scenes, the effort that went into making the event possible was remarkable. Over the course of two months:
- 250+ companies were contacted
- 150+ miles were travelled across the local area
- 67 auction lots were secured
- £3,000 was raised for Ashgate Hospice
The event showcased the incredible generosity of the local business community and the dedication of everyone involved in making the evening a success.
A Word from Anne Ashman
“The MVIS team really came together again for this event, but no one stood out to me more than Ben Ashman, he was able to organise this event on his own while keeping the MVIS marketing running.
Congratulations to everyone for an amazing event and thank you to all the companies who donated and came out to donate on the evening of the event!”







