Innovative signage provider, Colour Mobile VMS, is set to brighten up UK roads with the provision of its new five-colour variable message signs.

This is the first time the Highways Agency has approved mobile signage for use in colours other than amber. The Colour Mobile VMS products will feature colour options of amber, red, white, green and blue.

This is an exciting development on the UK roads as colour is an impactful way to gain drivers’ attention about road conditions, speed enforcement, traffic calming and incidents. Chapter 8 signage can be replicated and colour is internationally recongised as warning signage, so there are many advantages.

The colour message signs have already started to appear at events around the UK and now with official approval from the Highways Agency, expectations for the signage are high.

Another exciting advantage of the new messaging signs, which will transform response times to incidents and change on our motorway network, is the ability to update messages instantly by SMS text message. This is a major development for traffic agencies and roadwork companies as they can keep the public up to date with what is happening, in seconds from their mobile phone.

The environmentally-friendly signs feature a non-glare, high-bright, low-power consuming LED display, which runs off a fully autonomous solar changing system, avoiding the need for expensive battery or electricity costs.

Tony Price, Managing Director at Colour Mobile VMS says, “This is the first time mobile colour signage for UK highways has been available in the UK, so we’re expecting a very positive response to the products. The signs will be of particular interest to any organisation managing traffic control and road incidents, plus those who already supply to that trade.

“All our customers can be assured of the highest quality products and complete reliability. They are proven and tested and widely used by our manufacturer BARTCO in Australia. But because we are UK based, we can offer 24/7 service and support. We welcome conversations from all parties interested in the colour matrix signs.”

Colour Mobile VMS is officially launching the colour matrix signs at Traffex on March 29-31, 2011 at stand C74. For further information please visit www.colourmobilevms.com