Highways UK 2021 Review

Last year, due to the COVID19 pandemic, Highways UK was forced to move to an exclusively online platform, preventing the usual face to face networking that we have all become accustomed to at trade shows.

As the first year back at face to face events, Highways UK 2021 took off with a fantastic start. The MVIS team were out in full force with new and familiar faces at the event, offering experience to new members of the team in a true Highways UK way.

The event was a great success, with many people dropping by the stand to enquire about our solutions and say hi to our friendly team both in person and via the Swapcard app for the event. For the first time, Highways UK this year combined the best of the physical event and the digital platform we were introduced to last year due to the pandemic.

But it wasn’t just Highways UK who were innovating this year.

This year we also trialed a new QR code system that helped to reduce the number of physical product information packs we hand out, instead sending customers a convenient email with the product sheets attached upon scanning a QR code and inputting their email address.

We also saw a record number of merchandise bags handed out this year, with hundreds of people walking around the NEC over the 2-day event proudly displaying an MVIS bag for life, filled with helpful and environmentally friendly goodies that people couldn’t wait to get their hands on.

Anne Ashman, UK Group Commercial and Operations Director commented, “Highways UK is the biggest trade show of the year and after the restrictions we all faced last year, it’s so great to see everyone out in force this year. This has been one of the busiest trade shows we’ve ever seen and we are very pleased to have been a part of it. We are looking forward to next year and hope to see just as many faces at the event in 2022, which we have already booked in a similar location!”

Mark Ashbee, London Depot Manager added, “Having helped set up for many events during my time at MVIS, it’s been fantastic to see the other side of things and attend this year in my new role as London Depot Manager. It’s been a very different kind of work to what I am used to, but it’s been a rewarding experience that has helped me get to know our customers better, as well as learn more about what the office team have to do to make these events a success.”

The whole MVIS Highways UK 2021 team wanted to wish everyone who stopped by a big thank you. We look forward to seeing you all next year!