MVIS Lights Up Chesterfield for Ashgate ‘Light Up a Life’ Appeal

Ashgate Hospicecare’s Light Up A Life appeal returned this winter to offer supporters the chance to celebrate the life of a loved one.

In its 17th year, the appeal so far has raised over £650,000 since it began in 2002. Every person who donated had the opportunity to light up a star in Ashgate Hospicecare’s virtual night sky and have a star with their message on displayed on the Christmas tree at the hospice. All funds raised from the donations will help Ashgate provide the community with hospice care when they need it most.

MVIS have been helping Ashgate now for some time. In the past, we have offered the use of our signs for appeals to help raise publicity, as well as help them manage events such as the annual Sparkle Walk. With 2020 being a difficult year for charities, it’s more important than ever that we continue to help Ashgate however we can.

In support, MVIS have selected Ashgate as our Christmas Charity. We also offered them the use of our signs, deployed at Morrisons in Chesterfield and at Ashgate Hospice to help inform people about the recent appeal.

Back in September, we took part in a virtual fundraising event with some of our staff, setting a group movement goal of 200 miles travelled, we smashed our target and raised £398 for Ashgate. Throughout December, MVIS will be running initiatives to raise more money to help during this very difficult year.

Anne Ashman, Commercial and Operations Director comments “Now more than ever, it is important that we do not lose sight of our commitment to our local community as well as to our wider corporate social responsibilities. 2020 has been an unusual year for everyone, but those who need help most must never be forgotten. We look forward to helping in whatever way we can.”