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Highways UK 2022 Review

With this year’s Highways UK coming to an end, we’re reflecting on a fantastic few days at The NEC in Birmingham. 

Last year’s Highways UK was a great success, so we were very excited to exhibit this year and make it even better. A strong MVIS team, featuring familiar and new faces, was out in force at the event. 

We recently celebrated our 10 year anniversary and so the theme for this year was ‘A Decade of Driving Innovation’. We had a lot of our latest innovations on show, with the highlight being our new Integrated Environmental Decibel Data that was captured live at the event. 

Like last year, the event was another great success, with us receiving a lot of compliments about our stand. We had five staff work the stand this year, including our newest team member, Ben Kettell, who attended his first trade show and Highways UK event for the company. 

Marketing Manager, Ben Kettell commented, “It was great to attend Highways UK for the first time and represent MVIS. The stand looked fantastic and it was great to meet so many friendly faces from the industry. It has been a very rewarding experience that has helped me get to know our customers better and it filled me with pride seeing the preparations the Marketing team has made contribute to the success of the event.” 

Amongst some of the materials prepared for the show, we had brand new merchandise bags to hand out with branded air fresheners and ice scrapers inside. We also had our ‘VMS Special Offer’ flyers available to take away as part of our latest campaign. 

We also gave our product specification sheets a fresh new look and put them all together in a brochure, which could be downloaded by scanning a QR code. If you didn’t manage to catch us at Highways UK or if you’d just like to learn more about products, you can download our catalogue, here. 

Anne Ashman, UK Group Commercial and Operations Director added, “Highways UK is the biggest event of the year for us and the industry, so it was great to make such a good impression with our stand. Even though this year we focused on innovation, we wanted to continue our efforts to be more environmentally responsible. By creating a product catalog and encouraging visitors to scan a QR instead, we ended up printing a lot less product sheets out and on fewer pieces of paper. We are already looking forward to next year and I’m excited about what ideas our Marketing team will come up with.” 

The whole MVIS Highways UK 2022 team wanted to wish everyone who stopped by a big thank you. It was a pleasure catching up and meeting with so many faces. We look forward to seeing you all next year!