Using ITS Technology for Crowd Control

COVID-19 has presented a number of issues for councils and those who manage sites open to the public. 2020 has seen some of the biggest changes to the way we operate as a society in our lifetimes and as a result, our needs changes with them.

Traditionally, portable ITS technology such as Variable Message Signs (VMS) or CCTV have been deployed and used for traffic management and events, offering important information that people need to stay safe. 

The use of our technology for crowd control is not a new idea. Indeed, we have always applied our solutions to applications that require the management of pedestrians. A large part of this is found in the events industry, where our portable VMS, CCTV, ANPR and Data Collection solutions have been used with great success. Our products have been tried and tested on some of the biggest events in the country such as the 2012 OlympicsBrighton PrideV FestivalSilverstone and The Grand National.

However, in the wake of the pandemic, the risks presented in public areas becomes a major concern for everyone. In these areas, we can use our technology for the same applications they were designed for, but with a different focus, helping us live in a world with COVID-19 safely. 

Important Notices

One of the key uses of our technology is to communicate.

Our solar powered, portable signs offer a platform to communicate to the public at a time when information is critical. With a range of signs in different sizes, our portable VMS are an ideal solution for public safety information, such as enforcing social distancing, closing roads or buildings, or even establishing lockdown barriers – if it comes to that. 

A world with COVID-19 remains unpredictable and one of the biggest issues with that, is the information keeps changing. 

No sooner had councils and businesses purchased static signs enforcing a 2m distance policy, the government lowers the policy to 1m, producing waste.

Using a VMS, the message can be changed in seconds without even needing to be on site.

This versatility – along with its portability – offers incredible added-value to the unit. 

Another issue we are facing is the abuse of some of the UK’s beauty spots. The heatwave towards the end of June 2020 spelled a disaster for our seasides in Bournemouth, Exmouth and other areas, which were swamped with visitors who brought with them a lot of litter.

By deploying one of our signs in these beauty spots, it serves as a visual reminder for visitors to take their litter home with them.


Wayfinding / Marshalling 

With such a huge disruption in the way we move and certain businesses phasing in their reopening, there is a lot of confusion for travelers and shoppers right now. 

Portable VMS can be deployed to help clear up this confusion by directing people to the right places, or announcing reopening. 

A common application we see in events, our signs deliver a clear message in text or pictograms that can’t be missed.


Queue Management

Our journey time solutions help to combat traffic queues by relaying estimated journey time to the driver so they can plan accordingly, helping to minimise frustration and confusion on our roads. 

Tom-Tom Journey Time Solution 

With the successful use of estimated queue times in the hospitality and events industry as a queue calming measure, we can apply this logic to the use of our signs on the high street, for example.

Our HD Compact VMS offers a solar powered, portable VMS with a small footprint that would apply perfectly to a queuing system, helping keep order in busy retail or service areas. 


Surveillance / Enforcement

The Visitor Information & Management System uses an effective combination of our portable, solar powered VMS and CCTV  to offer a surveillance / feedback system for site managers. Opening up the ability to monitor their scope of responsibility, site managers can react to issues by updating the sign via browser or our app to remind visitors of the rules, or indeed that they are being watched, for example. 

Using these products together in this way helps to bring out the best of both solutions, forming a highly effective site management system that can be operated remotely.   


Our latest CCTV solution, developed in partnership with 360 Vision Technology even offers incredible low light capabilities, which may be useful in areas where night time activity becomes a concern. 

For more information about our solutions or if you would like to know more about how you can use our products to help with crowd control, social distancing or queue management, please contact us via our contact form.

Alternatively, you can call us on 01629 580 570 to speak to one of our friendly team, or you can email us via